The San Francisco Real Estate Blog




The San Francisco Real Estate Blog



San Francisco Real Estate Blog. It's every bit as interesting as Curbed, the New York Real Estate blog.
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May 19, 2009

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Bay Area home sales beat the year-ago mark for the sixth straight month in February as the winter market sizzled in many foreclosure-heavy inland areas offering the deepest discounts. The median price dipped below $300,000 for the first time since late 1999, pushed lower by an abundance of inland distressed sales and a dearth of coastal high-end activity, a real estate information service reported.

A total of 5,032 new and resale houses and condos closed escrow in the nine-county Bay Area last month. That was essentially unchanged from 5,050 in January but up 26.1 percent from 3,989 in February 2008, according to MDA DataQuick of San Diego.

Last month’s sales were the fifth-lowest for a February since 1988, when DataQuick’s statistics begin, and 22 percent below the average 6,410 for the month. February sales have ranged from a low of 3,989 in 2008 to a high of 8,901 in 2002.

Only 321 newly constructed homes sold last month, down 55 percent from 713 a year ago, the lowest on record for a February, and the second-lowest for any month back to 1988. Many builders have had a difficult time competing with falling resale prices – especially foreclosures.

The allure of such discounted foreclosures helped lift sales of existing single-family houses to record levels for a February in Vallejo, Brentwood, Antioch, Pittsburg and Oakley.

The use of government-insured, FHA loans – a common choice among first-time buyers – represented a record 24.9 percent of all Bay Area purchase loans last month.

Conversely, use of so-called jumbo loans to finance high-end property remained at abnormally low levels. Before the credit crunch hit in August 2007, jumbo loans, then defined as over $417,000, represented 62 percent of Bay Area purchase loans, compared with just 17.5 percent last month.

The difficulties potential high-end buyers have had in obtaining jumbo loans helps explain why sales of existing single-family houses fell to record-low or near-record-low levels for a February in some higher-end communities. They included Orinda, Walnut Creek, San Rafael, San Francisco, Burlingame, San Mateo, Los Gatos, and Los Altos.

“A lot of Bay Area activity is basically on hold, waiting for the jumbo mortgage spigot to reopen. That could start to happen during the second quarter, although slowly. Yesterday’s move by the Federal Reserve to buy more mortgage securities could be a turning point,” said John Walsh, MDA DataQuick president.

Across the nine-county region, the median price paid for all new and resale houses and condos combined fell to $295,000 last month. That was down 1.7 percent from $300,000 in January and down a record 46.2 percent from $548,000 a year ago.

The February median stood at its lowest since it was $299,000 in December 1999 and was 55.6 percent below the peak median of $665,000 reached in June and July of 2007.

The median price – the point where half of the homes sold for more and half for less – has fallen on a year-over-year basis for 15 consecutive months. Its near free-fall in recent months overstates the decline in the value of the typical Bay Area home. The median’s plunge also reflects the sluggishness of high-end sales, which are now under-represented in the statistics; a shift toward more sales occurring in the less-expensive inland markets; and buyers’ preference for discounted foreclosures.

Last month 52 percent of all homes that resold in the Bay Area had been foreclosed on at some point in the prior 12 months, up from a revised 51.9 percent in January and 22.3 percent a year ago.

At the county level, foreclosure resales last month ranged from 12.1 percent of resales in San Francisco to 69.5 percent in Solano County. In the other seven counties, foreclosure resales were as follows: Alameda, 46.2 percent; Contra Costa, 65.1 percent; Marin, 18.9 percent; Napa, 63.1 percent; Santa Clara, 42.9 percent; San Mateo, 31.3 percent; and Sonoma, 57.1 percent.

San Diego-based MDA DataQuick is a division of MDA Lending Solutions, a subsidiary of Vancouver-based MacDonald Dettwiler and Associates. MDA DataQuick monitors real estate activity nationwide and provides information to consumers, educational institutions, public agencies, lending institutions, title companies and industry analysts. Because of late data availability, sales in late February were estimated in Alameda and San Mateo counties.

The typical monthly mortgage payment that Bay Area buyers committed themselves to paying was $1,286 last month, down from $1,297 the previous month, and down from $2,606 a year ago. Adjusted for inflation, current payments are 50.2 percent below typical payments in the spring of 1989, the peak of the prior real estate cycle. They are 63.2 percent below the current cycle's peak in July 2007.

Indicators of market distress continue to move in different directions. Foreclosure activity has waned recently but remains near record levels, while financing with adjustable-rate mortgages is near the all-time low, as is financing with multiple mortgages. Down payment sizes and flipping rates are stable. Non-owner occupied buying activity is above-average in some markets, MDA DataQuick reported.

May 07, 2009

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Nothing better than a public cat fight between two real estate offices... and honestly I have no idea what started it, nor do I care (there is a previous email mentioned in the Bradley email, but I can't find anyone with a copy)... This is the sort of stuff legends are made of.... For some reason Melissa Bradley is going after Coldwell Banker... In an email reportedly send out by Bradley Real Estate, Ms. Bradley spells out her case why she's cool and Coldwell is... well for lack of a better term... cold

Here is my favorite line from the email (the entire email is below)

Bradley Real Estate's Marin Manager, Melissa Bradley, started her real estate career 25 years ago as an assistant to her Grandmother who was an agent in Marin. Melissa has been licensed for 16 years, and opened her own brokerage 12 years ago. She has personally sold over 500 homes in Marin, San Francisco, Sonoma, and beyond and co-brokered and/or managed thousands of closed transactions.

VS.

Coldwell Banker's Marin Manager Kevin Pastel does not have his broker's license according to the DRE, he is a sales person who was licensed less than 6 years ago and has personally (according to BAREIS MLS) sold l5 homes in Marin, 1 in Santa Rosa and 2 in San Francisco.

Don't get me wrong, Bradley is going for the free pr, seeing how she lists her phone number on the bottom of the letter, and suggests folks call her to follow up...

as they say in the restaurant business... enjoy!

BRADLEY REAL ESTATE

Bradley Real Estate

VS.

Coldwell Banker

In Marin

Our response to their recent email to you.

Bradley Real Estate is a local family owned and operated brokerage, the owners and managers Robert and Melissa Bradley live in San Rafael their 3 children. Melissa Bradley was born and raised in West Marin and the Ross Valley.

VS.

Coldwell Banker is owned by the franchise conglomerate NRT based out of Parsippany,New Jersey.


Bradley Real Estate has opened 4 new offices in a little over a year for a total of 8 offices in Marin.

VS.

Coldwell Banker Closed one of their largest offices in Marin in the last year.


Bradley Real Estate has tripled in number of agents from less than 100 agents to nearly 300 Marin agents in just a few years.

VS.

In that same time period Coldwell Banker has gone from having well over 300 Marin County Agents to now having just over 150 Marin agents. Decreasing it's size by approximately half.

Bradley Real Estate has increased it's Marin Residential Dollar Volume Sold Market Share from 1/1/05 to 5/1/05 vs. 1/ 1/09 to 5/1/09 at an increase of nearly triple the amount of market share.

VS.

In that same time period, Coldwell Banker's Marin Residential Dollar Volume Sold Market Share decreased by 41%.

Bradley Real Estate's Marin Manager, Melissa Bradley, started her real estate career 25 years ago as an assistant to her Grandmother who was an agent in Marin. Melissa has been licensed for 16 years, and opened her own brokerage 12 years ago. She has personally sold over 500 homes in Marin, San Francisco, Sonoma, and beyond and co-brokered and/or managed thousands of closed transactions.

VS.

Coldwell Banker's Marin Manager Kevin Pastel does not have his broker's license according to the DRE, he is a sales person who was licensed less than 6 years ago and has personally (according to BAREIS MLS) sold l5 homes in Marin, 1 in Santa Rosa and 2 in San Francisco.

Bradley Real Estate does not lower agent's splits.

VS.

Most agents that moved from Coldwell Banker to Bradley Real Estate named the fact that their split fluctuated as one of the reasons they decided to move.

Bradley Real Estate provides E & O Insurance and Risk Management Classes at no annual cost to our agents. In fact we have no annual fees of any kind.

VS.

Most agents who moved from Coldwell Banker said they were tired of paying the high yearly fees associated with being affiliated with that brokerage.

Bradley Real Estate has the most comprehensive print and online packages to offer to their listing agents and their clients.

VS.

Most of the approximately 100 agents that now work at Bradley Real Estate that formerly worked at Coldwell Banker named the lack of advertising and marketing support at Coldwell Banker as one of the reasons that they no longer wished to work for that brokerage.

Bradley Real Estate gives buyer leads to it's agents. The better the agent is at converting leads the more leads they get. Bradley Real Estate does not charge a referral fee for buyer leads.

VS.

Most of the nearly 100 agents that formerly worked for Coldwell Banker, that now work for Bradley said they "Never got any leads from Coldwell Banker or got a few but were charged 35% or more referral fee for buyer leads that were generated from their fellow agent's listings through an automated router system." Some of those agents had worked at Coldwell Banker for 10 years or more.

Bradley Real Estate regularly holds classes and they are taught live in person in Marin by Melissa Bradley Marin's top listing agent for houses sold for the last 10 + years.

VS.

Coldwell Banker offers you a "coach" (Kevin Patsel) that has personally sold less homes than most of the agents he manages.

Bradley Real Estate is one of the top 2 companies in Marin for dollar volume and residential homes sold this year in Marin. Also, our top Marin office has sold more residential properties in all counties than any other office in Marin at 97 residential homes sold as of 5/1/09.

VS.

While Coldwell Banker's Contra Costa, San Mateo and San Benito Counties offices (per their graph ad) certainly sell a lot of real estate, the question is "Do Marin agents really care?" according to BARIES MLS as of 5/1/09 their top Marin office, San Rafael has sold 43 residential homes, their Greenbrae Main office has sold 31 residential homes and the Mill Valley office has sold 11 this year. So who really cares how Coldwell Banker is doing in Vacaville and Benicia?

Bradley Real Estate was voted one of the Best Places to Work in the Bay Area in the SF Business Times for the 2nd year in a row by it's agents and employees.

VS.

We didn't see Coldwell Banker on the list.


Bradley agents have more fun!

VS.

Enough said.. call us for an interview today...

Melissa Bradley

531-3567

Or

Robert Bradley

314-1314