Real estate agents nationwide know there's more to a blog than its funny name. In fact, many have built blogs and are using them to reach out to consumers and catch some attention from search engines.Inman News, the big real estate news syndicator, has an informative (and approving) article up on real estate blogs. The piece highlights a pair of fellow California blogs, (and founding SFREB blogroll members) growabrain and The Southern California Real Estate Blog.A blog - short for Web log - is a simple Web page in which the creator and others post short entries that stack on top of each other chronologically. Some blogs have themes and purposes like the real estate blogs mentioned in this story. Others are created simply so people can add their own random thoughts to the Web.
Realty agents use blogs to write about their markets, themselves or specific listings they have available.
If news (as dispensed by the blogosphere) is a conversation, as Jeff Jarvis of BuzzMachine claims, then we in the real estate fields should be natural participants in the ongoing chatter among ourselves, our clients, and our vast information resources. Blogs are the best way I know of to start - or take part - in that conversation. The US Army may tout "the power of one," but real estate blogs allow each and every one of us to take advantage of "the power of many."
And as the Inman article indicates, we are starting to get noticed. (Courtesy growabrain).
Posted by The Daily Pundit at June 7, 2004 09:54 AM | TrackBack