The San Francisco Real Estate Blog

Inman Real Estate News - Real estate tech company enables podcasting

A la mode, a real estate technology company, has launched a product for its real estate agent customers that allows them to podcast information about properties for sale.

Using a la mode's podcast technology, called Propertycast, the company's 7,500 agent customers can record and distribute audio files with property descriptions -- known as podcasts -- for home buyers and sellers to hear on their home computers or download to their iPods or other brands of portable digital audio players, the company announced today.

Podcasting hits the sales agents' arsenal. A word of caution: If you're going to do this, have somebody you trust listen to your voice and give you an honest evaluation, if you decide to record your own pods. Some people sound very off-putting on recordings. If you are one of them, find a friend or hire somebody who sounds welcoming and believable. Otherwise, you're just doing yourself and your clients more harm than good.