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« It seem the Examiner is about the good news, the Chronicle loves the bad... | Main | Ten things you can do to be a better agent (part 1) » May 07, 2009I Love a Good Cat Fat (Yes, I know it's a sexist term)
Nothing better than a public cat fight between two real estate offices... and honestly I have no idea what started it, nor do I care (there is a previous email mentioned in the Bradley email, but I can't find anyone with a copy)... This is the sort of stuff legends are made of.... For some reason Melissa Bradley is going after Coldwell Banker... In an email reportedly send out by Bradley Real Estate, Ms. Bradley spells out her case why she's cool and Coldwell is... well for lack of a better term... cold Here is my favorite line from the email (the entire email is below) Bradley Real Estate's Marin Manager, Melissa Bradley, started her real estate career 25 years ago as an assistant to her Grandmother who was an agent in Marin. Melissa has been licensed for 16 years, and opened her own brokerage 12 years ago. She has personally sold over 500 homes in Marin, San Francisco, Sonoma, and beyond and co-brokered and/or managed thousands of closed transactions. VS. Coldwell Banker's Marin Manager Kevin Pastel does not have his broker's license according to the DRE, he is a sales person who was licensed less than 6 years ago and has personally (according to BAREIS MLS) sold l5 homes in Marin, 1 in Santa Rosa and 2 in San Francisco. Don't get me wrong, Bradley is going for the free pr, seeing how she lists her phone number on the bottom of the letter, and suggests folks call her to follow up... as they say in the restaurant business... enjoy!
BRADLEY REAL ESTATE VS. Coldwell Banker In Marin Our response to their recent email to you. Bradley Real Estate is a local family owned and operated brokerage, the owners and managers Robert and Melissa Bradley live in San Rafael their 3 children. Melissa Bradley was born and raised in West Marin and the Ross Valley. VS. Coldwell Banker is owned by the franchise conglomerate NRT based out of Parsippany,New Jersey. VS. Coldwell Banker Closed one of their largest offices in Marin in the last year. VS. In that same time period Coldwell Banker has gone from having well over 300 Marin County Agents to now having just over 150 Marin agents. Decreasing it's size by approximately half.
Bradley Real Estate has increased it's Marin Residential Dollar Volume Sold Market Share from 1/1/05 to 5/1/05 vs. 1/ 1/09 to 5/1/09 at an increase of nearly triple the amount of market share. VS. In that same time period, Coldwell Banker's Marin Residential Dollar Volume Sold Market Share decreased by 41%.
Bradley Real Estate's Marin Manager, Melissa Bradley, started her real estate career 25 years ago as an assistant to her Grandmother who was an agent in Marin. Melissa has been licensed for 16 years, and opened her own brokerage 12 years ago. She has personally sold over 500 homes in Marin, San Francisco, Sonoma, and beyond and co-brokered and/or managed thousands of closed transactions. VS. Coldwell Banker's Marin Manager Kevin Pastel does not have his broker's license according to the DRE, he is a sales person who was licensed less than 6 years ago and has personally (according to BAREIS MLS) sold l5 homes in Marin, 1 in Santa Rosa and 2 in San Francisco.
Bradley Real Estate does not lower agent's splits. VS. Most agents that moved from Coldwell Banker to Bradley Real Estate named the fact that their split fluctuated as one of the reasons they decided to move.
Bradley Real Estate provides E & O Insurance and Risk Management Classes at no annual cost to our agents. In fact we have no annual fees of any kind. VS. Most agents who moved from Coldwell Banker said they were tired of paying the high yearly fees associated with being affiliated with that brokerage.
Bradley Real Estate has the most comprehensive print and online packages to offer to their listing agents and their clients. VS. Most of the approximately 100 agents that now work at Bradley Real Estate that formerly worked at Coldwell Banker named the lack of advertising and marketing support at Coldwell Banker as one of the reasons that they no longer wished to work for that brokerage.
Bradley Real Estate gives buyer leads to it's agents. The better the agent is at converting leads the more leads they get. Bradley Real Estate does not charge a referral fee for buyer leads. VS. Most of the nearly 100 agents that formerly worked for Coldwell Banker, that now work for Bradley said they "Never got any leads from Coldwell Banker or got a few but were charged 35% or more referral fee for buyer leads that were generated from their fellow agent's listings through an automated router system." Some of those agents had worked at Coldwell Banker for 10 years or more.
Bradley Real Estate regularly holds classes and they are taught live in person in Marin by Melissa Bradley Marin's top listing agent for houses sold for the last 10 + years. VS. Coldwell Banker offers you a "coach" (Kevin Patsel) that has personally sold less homes than most of the agents he manages.
Bradley Real Estate is one of the top 2 companies in Marin for dollar volume and residential homes sold this year in Marin. Also, our top Marin office has sold more residential properties in all counties than any other office in Marin at 97 residential homes sold as of 5/1/09. VS. While Coldwell Banker's Contra Costa, San Mateo and San Benito Counties offices (per their graph ad) certainly sell a lot of real estate, the question is "Do Marin agents really care?" according to BARIES MLS as of 5/1/09 their top Marin office, San Rafael has sold 43 residential homes, their Greenbrae Main office has sold 31 residential homes and the Mill Valley office has sold 11 this year. So who really cares how Coldwell Banker is doing in Vacaville and Benicia?
Bradley Real Estate was voted one of the Best Places to Work in the Bay Area in the SF Business Times for the 2nd year in a row by it's agents and employees. VS. We didn't see Coldwell Banker on the list. VS. Enough said.. call us for an interview today...
Melissa Bradley 531-3567 Or Robert Bradley 314-1314 Posted by Jeff Brooks on May 7, 2009 09:38 PM | Permalink TrackBackTrackBack URL for this entry: |
