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« Another Barabar Major listing 415.381.7369 | Main | Homes are still selling... » October 07, 2008It's 10 percent off for the next 10 days....If you’re shopping for a home in the in the Bay Area this weekend, have I got a deal for you...
Just when I thought there were no original ideas left, Coldwell Banker Real Estate pulls off the big one... Starting this Friday Coldwell Banker is offering 10 percent of their listings... Yep, a sale... I’m not sure how they got everyone on board, or maybe they didn’t, but it’s one heck of a PR stunt... Coldwell Banker believes the 10 percent off sale will help turn the fence sitters back into buyers. Here’s how they summed up the idea... “Coldwell Banker Real Estate LLC today announced a bold initiative to bring home buyers and sellers together and help jump-start the U.S. real estate market. Starting on October 10, 2008, the nation's oldest residential real estate brand will kick-off its first-ever national "10-Day Sales Event" -- during which participating home sellers from across the United States will reduce the listing prices of their homes by up to 10 percent. The Coldwell Banker(R) 10-Day Sales Event will run nationally through October 19, 2008. "Despite the difficult headlines regarding our overall economy, the residential real estate market has been showing several positive signs over recent months that could be signaling a tipping point," said Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate LLC. "Because of higher inventory, buyers have more homes to choose from and they can take advantage of near historically low interest rates and affordability levels that are the best they have been in years. The recent housing and economic recovery legislation also provides first-time homebuyers with the added incentive of a $7,500 tax credit. "Yet our research and discussions with our brokers and sales associates shows that in many markets sellers remain reluctant to list their homes at the proper prices necessary to attract buyers," continued Gillespie. "It's our hope that the Coldwell Banker 10-Day Sales Event will move buyers off the sidelines and into the market. We are embarking on this initiative -- which has never been done before on a national basis -- because we believe it is critical for Coldwell Banker, as an industry leader, to help serve the needs of those individuals listing homes with a Coldwell Banker broker and to help move the U.S. real estate market in the right direction."
Posted by Jeff Brooks on October 7, 2008 07:47 AM | Permalink TrackBackTrackBack URL for this entry: |
