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« Now what? | Main | Mortgage rates stand at 5.79 » September 08, 2008The SF Chronicle teams up with Zillow
I always find it funny when an "online giant" teams up with old school technology. But it seems the brain trust over at Zillow has decided to include the San Francisco Chronicle in their newest project. Zillow today will launch Showcase Ads, a self-service advertising platform for local professionals interested in reaching Zillow's audience of homeowners, buyers and sellers. Here's how Reuters is reporting the story... Zillow, newspapers start real estate ad network NEW YORK (Reuters) - U.S. home price comparison website Zillow.com and 11 U.S. newspaper publishers are starting an online advertising network to help each capture real estate advertising dollars. The collaboration, which the companies expect to announce Monday, allows the publishers' and Zillow's sales teams to sell advertising space on each others' websites, making it easier for national advertisers to buy space across many sites at once rather than negotiating separate deals. The agreement would allow Zillow to build its advertising business with retailers such as Lowe's and Macy's which cater to people who are moving to a new home, said Greg Schwartz, Zillow's vice president of advertising sales. Newspaper publishers would benefit by giving their advertisers exposure outside their markets. For example, an advertiser on the San Francisco Chronicle's website could reach not only Chronicle readers but also those outside the region who are searching for homes in the San Francisco area. The ads are projected to reach 5.3 million monthly unique users at Zillow, as well as more than 57 million monthly unique visitors to the 282 newspaper websites owned by the 11 publishers. The publishers, including Hearst Newspapers, Media General Inc and EW Scripps Co, are part of an existing deal with Zillow to carry each other's real estate ads. Posted by Jeff Brooks on September 8, 2008 06:40 AM | Permalink TrackBackTrackBack URL for this entry: Comments |
Hi Jeff--
Sarah here from Zillow.com. I wanted to clarify a few things in your post.
Zillow initially formed a partnership with 11 newspaper companies last winter, representing 282 papers. This included the San Francisco Chronicle. We’ve since launched two tangible aspects of this. The first, in June, was the ability to sell our Featured Listing product through the participating newspaper's existing sales channels. They are also selling our local advertising product, Showcase Ads to their existing customers. Showcase Ads can also be purchased directly on Zillow.com.
What we launched this week is the Zillow Advertising Network. The network goes beyond classified listings to allow Zillow.com and the newspapers to sell each other’s premium online advertising inventory for display advertising. National and regional advertisers will be able to deliver targeted, relevant display ads to visitors of Zillow.com and the newspapers’ Web sites.
I hope that helps clarify. Feel free to email me if you have questions-- sarahm at zillow.com.
Have a great weekend!
Posted by: Sarah Mann![[TypeKey Profile Page]](http://www.dailypundit.com/sfrealblog/nav-commenters.gif)
| September 12, 2008 12:06 PM