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« As if this is a suprise to anyone... | Main | Trulia's Listing of the Week » August 01, 2008How to Make Friends with ZillowThere are a lot of really big real estate blogs out there, Active Rain being one the biggest... Today they posted about leveraging Zillow's 5 million monthly visitors to your advantage. It's all part of taking better advantage of the world of social networking, something agents really don't capitalize on enough.
Zillow is a media site, or a marketing platform for real estate professionals to utilize to connect with buyers, sellers, and each other. Each month more than 5 million people come to Zillow with one common interest, real estate. Here are the top 10 ways that real estate agents can use Zillow: 1) Post your listings on the site, for free. There are three ways you can do this: manually add each listing, if you have the technical capabilities you can send us a direct feed (best for 200+ listings), or work with one of our syndication partners to populate your listings to the site (free service). 2) Create a free Profile. This is basically like creating an interactive business card online. Not only can you display all of your contact information, but it also centralizes all of your contributions on Zillow and makes your photo appear on all of your listings. Also, the profile gives you great search engine juice. If you work for a company that is already feeding listings to us, make sure to set up a profile with the same email address your company has on record for you. This too will ensure that your photo appears your listings that they are sending us. 3) Listing presentation fodder. Include your listing distribution plan in your presentation to home sellers. Another benefit to the seller is not just that you are going to put their home on the site, but that you are going to handle all of the incoming phone calls and emails for them. We created this listing presentation piece to help articulate the value of being on Zillow. Click here for the complete list... Posted by Jeff Brooks on August 1, 2008 08:22 AM | Permalink TrackBackTrackBack URL for this entry: |
