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July 01, 2008

Interesting information for a big faceless corporation

I'm not much for ripping off and publishing press releases in there entirety, but as far as press releases go, this one is pretty interesting... good facts and most of the information is actually useful...

the release included several nice graphs, two of which are below... i'll get the others up through out the day...

SAN FRANCISCO--(BUSINESS WIRE)--Roost, the most comprehensive search engine for homes, today released its ‘Real Estate Speak’ Study (http://blog.roost.com/), an analysis of the most popular words brokers use to describe homes for sale. Roost analyzed data for over 250,000 home listings across nine major metropolitan cities to find the top ten adjectives used to describe homes – and discover how they vary by city and price range.

The nine major metropolitan areas covered by the study are: Boston, Chicago, Washington D.C., Dallas, Miami, Orange County, San Francisco, San Jose and St. Louis. ‘New’ is the most popular adjective across all cities. ‘Nice’ is predominantly used to describe homes under $250,000, while ‘gourmet’ is only used in homes above $1 million. ‘Beautiful’ is the most commonly-used subjective term, with more homes in Miami being described as ‘beautiful’ than in any other city.

Additional searches revealed the top 20 most frequently used subjective words (‘perfect’, ‘gorgeous’, ‘wonderful’ and ‘lovely’ topped the list) and the top 20 most quirky adjectives (such as ‘wow’, ‘cool’, ‘savvy’ and ‘fussiest’).

Roost’s study also reveals which cities have been most affected by sliding house prices. The company’s analysis shows the number of listings featuring the terms ‘reduced’ or ‘reduction’ – indicating a price reduction – in their descriptions. Washington D.C. fared worst, followed by Orange County, CA.

“This study provides a fascinating insight into real estate trends around the country,” said Alex Chang, CEO of Roost. “Just by examining the words used to describe homes, we can get a sense of the tastes and styles in each area and the challenges of each housing market. Buyers and sellers alike can learn which features and characteristics are most marketed in their city and within their price range – and make decisions accordingly.”

Roost offers homebuyers the most complete and up-to-date homes for sale content on the Web in 23 regional markets. Roost partners with the local Multiple Listing Service (MLS) and local brokers to provide a search engine that provides consumers access to all publicly available homes for sale data via a network of individual broker sites accessed via the Roost.com search engine. By doing this, Roost ensures consumers receive a single, consistent experience for searching comprehensive property listings. Roost also provides homebuyers access to For Sale by Owner listings and New Construction listings in order to ensure a truly comprehensive experience.

Methodology for ‘Real Estate Speak’ Study rankings

Roost has the most comprehensive homes for sale data, with approximately 1.5 million listings in total. The Real Estate Speak Study was conducted by analyzing all words used across all property listings for the nine target metropolitan areas and calculating their frequency of use. Headline results can be found below and a full report is available at http://www.roost.com.

Posted by Jeff Brooks on July 1, 2008 08:44 AM | Permalink

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