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« What gives? | Main | Google adds another business to it's growing list of things it does poorly » May 15, 2008Zillow, Zillow and more Zillow
Keller Williams has decided to sent its listings to the good people over at Zillow as part of its listings feed program... i'm not sure why you wouldn't want to send your listings over to Zilliow... it's all about exsposure theses days... but here's how Zillow PR people explain it... SEATTLE and AUSTIN, Texas, May 8 /PRNewswire/ -- Zillow.com and Keller Williams Realty Inc. today announced a partnership which enables Keller Williams to automatically feed the listings of the company's 73,000 associates to Zillow.com on a daily basis, joining the Zillow Listings Feed program, which launched in November 2007. Each listing Keller Williams feeds to Zillow includes a description of the property with multiple photos and contact information for the listing agent, including links back to the Keller Williams Web site where Zillow users can find more information and connect with a Keller Williams sales associate to guide them through the home buying and selling process. "We're thrilled to have such a widely recognized and respected brand participating in our listings feed program," said Jorrit Van der Meulen, Zillow's vice president of partner relations. "Keller Williams is one of the largest residential real estate firms in the U.S., which makes this partnership a natural fit, as Zillow is one of the largest real estate Web sites, drawing more than five million monthly visitors." "Our agent-centric business model means we are committed to providing our agents with the best marketing platforms possible," said Cary Sylvester, director of technology with the Keller Williams Realty International Service Center. "The Zillow Listings Feed program is a tremendous marketing opportunity for our agents and their sellers. Add to that the fact that two-thirds of Zillow's five million users are in the market to buy or sell now, or plan to within the next one to two years, and our agents are tapping into an audience that needs them." Posted by Jeff Brooks on May 15, 2008 06:29 AM | Permalink TrackBackTrackBack URL for this entry: |
