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« Just overheard... | Main | Most Bay Area Homes Aren't In Foreclosure & the Chronicle Sucks » April 23, 2008Why Search Matters - Part IIIHow do you want people to find your website? What keywords do you want them to enter in Google for a real estate search? Chances are when home buyers start a home search online, they won’t be entering your name directly into Google. If they knew your name they’d call you be instead. So, consider how you want prospective new clients to find you. Because that’s what search is all about. Getting your name in front of new buyers and sellers who don’t yet know your name or number. Consider for a minute what they’ll probably enter into the search box. Ask your friends what they might enter in a search bar if they were searching for a home. This will give you a good idea of what the average person might do. So use those words and see if you site shows up. If not, it might be time to consider what keywords your using. A lot of agents are spending a lot of money on their web sites, but is anyone really finding finding their sites? You might think people are finding you, but you need to look under the hood and make sure your site has a proper tune-up. Because we often are misinformed about our own Web sites. As an example, an agent once asked me to review her sites statistics. She was under the impression that about 90 visitors were coming to her site a day. But when we examined her Web analytics, it turned out to her site was drawing a measly one visitor every three days. The good news is you can lure more visitors if you know and use the right keywords in your site. Tomorrow I’ll explain how to find a niche that works for you and your site. Below are the 20-29 most search real estate terms in the past four weeks. 20. hud homes Posted by Jeff Brooks on April 23, 2008 07:41 AM | Permalink TrackBackTrackBack URL for this entry: |