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« Interlopers from the Peninsula | Main | »

April 01, 2008

Is It Time to Renew Your Senior Real Estate Specialist (SRES) Credentials?

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Score one for the Chronicle... they were ahead of the curve on this one....

Suburban seniors move on to city life

When El Cerrito septuagenarians Claude and Nina Gruen finally decided where they wanted to spend their golden years, nothing prepared them for the reaction they would get from their five sons.

"Our sons were not happy we decided to sell the family house," Nina said. "They're grown men, in their 40s and 50s, and they were all upset."

"Some just came out and said, 'Why the hell are you doing that?' " Claude said.

The parents patiently explained the appeal of a San Francisco penthouse condo at the SOMA Grand, next door to the new Federal Building on Mission Street. They still loved to work, and now would no longer have to suffer through a commute to their Howard Street office that used to take 20 minutes but began to last as long as 75.

They could walk to the Symphony, Opera and Ballet. A concierge would give them easy access to restaurants and other services. The sketchy neighborhood offered them almost twice the square footage they could afford at more upscale projects, such as the Four Seasons and the St. Regis. And the energy of the city would keep them vibrant "until we get dragged out feet first," Nina said.


Posted by Jeff Brooks on April 1, 2008 10:41 PM |

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