« More Bad News to Start Your Day | Main | A Fancy Graph that Explains the Bad News »

April 29, 2008

The Business of Business Cards

I was sorting through a huge stack of real estate business cards today when
I realized again how many completely meaningless abbreviations agents put on
their cards.

I don't mean this in a mean way, but I conducted a quick survey in my office
and not a single agent who could identify all the abbreviations.

Do you really think most buyers or seller have any idea what they stand for
then?

One card on my desk had on the following abbreviations printed on the front:
CRB, CRS, PMN, SRES, e-Pro, International President's Premier (in a black
font and again stamped in gold), Performance Management Network, Realtor,
Preview Property Specialist (I figured that was given to anyone who could
spend the entire day driving clients around in their car) and the Women's
Council of Realtors.

I found this on the back of another business card: BY REFERRAL ONLY.

So what's the point of a business card you're if you're by referral only.
Potential clients would already have your information.

Lots of cards were marked with GRI, but none explained what that stands for.
Outside of obvious ones like MD, PhD and Dr. you'll need to explain
acronyms.

Many agents also seem to have the nods of approval from the "President of
Real Estate and the President of Minerals" or "Presidents Gold Award
Distinction," "Presidents Circle," "Diamond Society," "Sterling Society,"
"100 Percent Club," "Chairman's Circle of Excellence," and others.

The point is, if you are going to put information you deem beneficial on
your card, make sure you're not the only one who understands what it means.

Posted by Jeff Brooks on April 29, 2008 10:37 AM | Permalink

TrackBack

TrackBack URL for this entry:
http://www.dailypundit.com/mt/dp-tb.cgi/22253

Comments

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name:

Email Address:

URL:

Remember personal info?

Comments: (you may use HTML tags for style)