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March 12, 2008

Modern Is Good Business

A few days back, Jeff wondered if specializing in niche properties was a good strategy for brokers and sales agents. I commented that I couldn't speak broadly, but that Rene Adelman of Marin Modern, which specializes in mid-century modern and modern homes, especially classic Eichler properties, seemed to be doing pretty well.

Today, I ran across this:
Marin Modern Real Estate expands Sales Team

Marin, CA (PRWEB) March 10, 2008 -- Marin Modern Real Estate, an independent residential real estate brokerage and leading authority on modern and architectural homes in Marin and San Francisco County, announced the addition of Sandi Bowman and Erika Davito to their sales team.
Now, I could be wrong, but I don't think very many SF Bay Area agencies are currently expanding their sales teams.

Posted by Bill Quick on March 12, 2008 06:33 PM |

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In what has become the classic back and forth between myself and Bill,
I would like to point out that Bill is right. Some offices are
expanding... the reality is the number of agents hasn't changed, but
the number of offices has... There are plenty of brokerages no longer doing business as well as a number of offices that have consolidate.... It’s also the time of year desk fees are raised, E&O insurance is due as well a franchise fees... Many agents often decide now is a good time to find an office with lower overall desk costs.... And lets not forget brokers have also been known to cast
off the deadwood from the previous year as well... so my
understanding of the situation from talking to others is agents tend
to jump ship this time of year for the reasons listed... Also,
the facts Bill is quoting come directly from a press release put out by the folks at Modern
Marin... so you need to take them with a grain of salt

Posted by: Jeff [TypeKey Profile Page] | March 14, 2008 09:03 AM

Also, the facts Bill is quoting come directly from a press release put out by the folks at Modern
Well, yeah...but unless you're disputing that Marin Modern actually did hire two more agents, I don't understand this caveat.

Anyway, I just now called Rene Adelman over there, (it's Saturday, and she's at her desk and answering her phone) and she confirms that they did hire two more people. Not only that, she says their business this year is better than at the same time last year, for what it's worth.

Posted by: Bill Quick [TypeKey Profile Page] | March 15, 2008 10:20 AM

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