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« Are Home Prices in San Francisco Really Headed Up? | Main | Are We Really Millionaires Looking for a Handout? » February 25, 2008Selling Homes in Cyberspace Seems to be Working OutOnline real estate startups doing OK This is one of those stories that speaks for itself... We’ve all heard the number: more than eighty percent of all home buyers and sellers start their search online... For the doubting Thomases, for those realtors not yet convinced that the future of our business lies online, let me offer this nugget. The Chronicle says that while business has slowed in the online real estate world, it is still growing rather than shrinking. Case in point. Since late September, Redfin’s site share of real estate sales in San Francisco has jumped by 176 percent. "There's no doubt that a lot of brokers are feeling some pain right now," said Pete Flint, chief executive of Trulia, a real estate search service in San Francisco. "They're spending less on advertising than they were, but they're spending a significantly larger portion online, because it's cheaper, and it's where the audience is." I would love to hear what others are doing to migrate their businesses online. Posted by Jeff Brooks on February 25, 2008 07:04 AM | Permalink TrackBackTrackBack URL for this entry: |