The only difference between Cook’s Apple and Jobs’ Apple is that Jobs’ products were great – and designed to pad the bottom line while gouging loyal customers.
Cook is living on Jobs’ seed corn. That can’t go on forever.
At some point even the dumbest, most credulous fanbois will grow restive.
In the meantime, I’m running a Sony Windows Ultrabook that kicks the living crap out of the Mac Air, and a Chinese Android phablet (now rooted) that does likewise with Apple mini-tablets and phones. All for a hell of a lot less money.