And then this week, I saw the walls tumble down. I saw the statue of Lenin dragged through the streets.
Oh, sure, they spin it. They’re publishers. They know how to spin. They’ve been doing it for decades. They say it’s selling well enough. They say it’s the “changing book market.” But it’s not.
““The rollout was touted as the best planned book tour ever, meticulously crafted by the smartest Hillary aides, publishing PR gurus, and the savviest superagents,” writes another publishing source.
“The book will probably debut on the bestseller list at number one and then fall like a rock. After the smoke clears, with tens of thousands of books sitting in warehouses collecting dust, there’ll be a lot of handwringing and probably a few people without jobs.”
The book will debut on the bestseller list, because that’s determined not by books bought but by “laydown”, i.e. how many books the publisher shipped. (Bet you didn’t know a book can be a “bestseller” without selling a single book.
What you might not appreciate from the outside is how amazing, how impossible this is. They still have control over what ships (and therefore gets on the bestseller list for at least one week), they have control over the figures they show, they have control over publicity, they can strong-arm bookstores to stock a book and to push it. And you bet your bottom dollar they deployed all this in favor of Hillary.
And it tanked. It tanked so publicly, so visibly, it can’t be denied.
Even five years ago, they could push Obama to bestsellerdom, whether that was true or Memorex. (Those of us with experience saw a lot of discounted Obama merchandise, but never mind.)
Now they can’t. And if they can’t do it for Hillary! having pulled all the stops, then they certainly can no longer do it for the industry darlings, those politically correct parrots they’ve been pushing up readers’ noses for years. They can still probably lie about those. They’re not as public a flop as Hillary. But all the lies and all the gloss won’t save them from losing their shirts.
Yeah, I’ve been pretty amazed by the Hillary book implosion myself. And I’ve been predicting a collapse like this for years.