And The Walls Came Tumbling Down

PJ Lifestyle » The Publishing Business Is In Crisis

And then this week, I saw the walls tumble down.  I saw the statue of Lenin dragged through the streets.

I saw Hillary’s book tank.

Oh, sure, they spin it.  They’re publishers.  They know how to spin.  They’ve been doing it for decades.  They say it’s selling well enough.  They say it’s the “changing book market.”  But it’s not.

““The rollout was touted as the best planned book tour ever, meticulously crafted by the smartest Hillary aides, publishing PR gurus, and the savviest superagents,” writes another publishing source.

“The book will probably debut on the bestseller list at number one and then fall like a rock. After the smoke clears, with tens of thousands of books sitting in warehouses collecting dust, there’ll be a lot of handwringing and probably a few people without jobs.”

The book will debut on the bestseller list, because that’s determined not by books bought but by “laydown”, i.e. how many books the publisher shipped.  (Bet you didn’t know a book can be a “bestseller” without selling a single book.

What you might not appreciate from the outside is how amazing, how impossible this is.  They still have control over what ships (and therefore gets on the bestseller list for at least one week), they have control over the figures they show, they have control over publicity, they can strong-arm bookstores to stock a book and to push it.  And you bet your bottom dollar they deployed all this in favor of Hillary.

And it tanked.  It tanked so publicly, so visibly, it can’t be denied.

Even five years ago, they could push Obama to bestsellerdom, whether that was true or Memorex.  (Those of us with experience saw a lot of discounted Obama merchandise, but never mind.)

Now they can’t.  And if they can’t do it for Hillary! having pulled all the stops, then they certainly can no longer do it for the industry darlings, those politically correct parrots they’ve been pushing up readers’ noses for years.  They can still probably lie about those.  They’re not as public a flop as Hillary.  But all the lies and all the gloss won’t save them from losing their shirts.

Yeah, I’ve been pretty amazed by the Hillary book implosion myself.  And I’ve been predicting a collapse like this for years.





Posted in Publishing permalink

About Bill Quick

I am a small-l libertarian. My primary concern is to increase individual liberty as much as possible in the face of statist efforts to restrict it from both the right and the left. If I had to sum up my beliefs as concisely as possible, I would say, "Stay out of my wallet and my bedroom," "your liberty stops at my nose," and "don't tread on me." I will believe that things are taking a turn for the better in America when married gays are able to, and do, maintain large arsenals of automatic weapons, and tax collectors are, and do, not.


And The Walls Came Tumbling Down — 2 Comments

  1. Even though it’s doubtful that it would have aided sales, it’s pretty clear that, instead of “Hard Choices” (a subject with which Das Hillarybeest has no useful first-hand experience), the title should have properly been something like “Dreams From Inside My Own Head”

    “Sales were well below expectations and the media was a disaster.”

    According to this source, a Simon & Schuster insider, “They sold 60,000 hard covers first week and 24,000 ebooks.” The publishing house was “hoping and praying for 150,000 print first week.”…

    …It’s been reported that one million copies of Clinton’s book were shipped weeks before the June 10 publication date. “They will be lucky to sell 150,000 total lifetime,” the source writes in the email.

    I think it’s likely going to be substantially worse than that – a chunk of those initial 60K hard-covers, for instance, will be pre-purchased by some segment of the (presently mostly-covert) Campaign To Get Slick Willie – And Hilly – Another White House Term, to be given out to contributors and campaign staff and to be “made available” in various venues – like big-city “Clinton For Prez” store-front locations. Some of the e-book copies will probably be a part of that, as well.

    My guess: Total sales might go as high as 75K, including both hard-covers and e-books; a soft-bound edition, if one comes out – and there will probably be at least a try at one – might go another 50 – 60 thousand, roughly half of those purchased by Hilly’s campaign for more give-aways.

    This is a big country, and there are still – even after all that’s happened in the last few years, the stupid remarks (“What difference does it make, really?”, “We were broke when we left the White House”, etc.) and the even-stupider moves (the Benghazi bungling itself, the Russian “Reset Button”, etc.), there are still at least a few thousand die-hard Clinton “fans”, some of them with at least some money for a book.

    In the end, this ain’t just “a bomb”, though – it’s a nuclear-grade implosion.

    Hillary reportedly received a near-$14 million advance, a sum the publishing house will unlikely make back.

    “Unlikely”? I’d have said “not a chance in Hell” – Simon & Schuster have gotta be feeling pretty sick, about now…

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