Of all the things that could possibly help along the current crisis in Ukraine, anyone think a hashtag’s gonna do it? No? Anyone? Well, there is apparently a war of hashtags brewing between Russia and the State Department, inviting a fair bit of derision over this rather… unconventional diplomacy.
Here’s what happened: the State Department has been using the #UnitedforUkraine hashtag, and so the official Twitter account for the Russian foreign ministry decided to hijack the hashtag for itself, because passive-aggressive diplomacy is the best kind of diplomacy. So State Department spokesperson Jen Psaki shot back on her own Twitter account, expressing the hope that Russia will “live by the promise of [the] hashtag.”
One of the biggest problems the Internet has created is the notion that social media is the real world, and “victories and defeats” there mean damn-all to the true players.
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