Driving a Buick says something about you. It says that you’re the sort of person can’t afford a Cadillac, but not the sort of dirty, poor person who drives a Chevrolet. Buick is the brand for the middle class. While Chevrolet is the brand for the factory worker, and Cadillac is the brand for the factory owner, Buick is the brand for the senior software developer in the factory’s IT section.
Although my dad drove a new Pontiac every year, he always regarded the Oldsmobile in the same way Dale regards the Buick.