Apple CEO Tim Cook is less flamboyant than his predecessor, but is gradually reshaping the company to become a better corporate citizen than it was under Steve Jobs, according to a new profile. The New York Timestakes a long look at Cook’s tenure and finds a steady hand who has compelled Apple to embrace renewable energy, philanthropy, and domestic manufacturing, among other initiatives. He has also attempted to make up for Jobs’ departure by building a “creative brain trust” that includes Jimmy Iovine and Dr. Dre, who are joining the company as part of Apple’s acquisition of Beats Music.
A full assessment of Cook’s ability to develop new hit products won’t be possible until the release of Apple’s forthcoming smart watch, which the Times says we should expect toward the end of the year
My guess is that, unlike Apple fanbois, Apple investors don’t give a rat’s ass about renewable energy, philanthropy, and domestic engineering. They idolized Steve Jobs because he made them rich.
I also guess that if Cook’s tenure depends on the massive success – or even just the success – of the iWatch, he’ll be gone by this time next year.