In its just released 2014 fourth quarter results, the big box retailer said the store-within-a-store concept is in high gear noting it has opened 1,400 Samsung Stores and 600 Windows stores out of a total of 1,495 retail locations in the U.S.
Each Samsung Experience Shop at Best Buy features the company’s smartphone and tablets in a dedicated space, just as Apple products also have their own area.
Best Buy may have figured out a way to survive by setting itself up as the hands-on brick and mortar display and shopping front end for Samsung, Apple, and Windows machines.
I know I go there more often than I used to, for that very reason. And if you watch the sales, quite often you can walk out of a BB with what you want cheaper than buying it online. Also, their buy-online, store pickup deal is quite efficient.