“Apple has lost its luster in China in the past six months and is no longer the must-have product in any category,” China Market Research Group managing director Shaun Rein told Bloomberg in an interview published on Aug. 21. “Consumers (in China) are more price-sensitive. Before, people would skip lunch to buy an iPad.”
That comment is an important one to dissect. The analyst is not necessarily saying that Apple’s market share is declining because its quality is slipping, he’s saying that the company is having trouble because consumer attitudes are changing. Sure, they can get their hands on a high-end, top-of-the-line iPad, but at least in China, it’s even more desirable now to buy a cheaper slate that can do everything an iPad can, albeit not as well.
I’m after functionality in my electronics, not overpriced status symbols. I don’t care about Gorilla Glass cases, or bazillion-pixel screens, or an Apple logo. I want as light a weight as I can get in a useful form factor, the ability to easily run the apps and programs I use on a daily basis, and as long a battery life as I can find.
In other words, I look at my electronics purchases as a commodity, and, as long as my requirements are met, I’m almost entirely price-driven in my decision making.
At the moment, my favorite electronic device – my Lenovo Ideapad Lynx tablet – is also the cheapest computer I own.