According to Barron’s source, the goal of the accelerated production schedule will be to bring it more in sync with that of the Core chips. Currently, the gap is almost a year; 22-nanometer Core chips for desktop and mobile PCs have been available since last year, but the 22nm Atom SoCs aren’t expected to start appearing in devices until after the holidays.
Well, that’s depressing.
Intel has been shouting from the rooftops that these chips would be all over the place in various tablet form factors for the holiday shopping season:
There was also mention of a 22nm quad-core Intel Atom system-on-chip, codenamed “Bay Trail-T”, which will be coming to tablets this holiday. The SoC is expected to deliver superior graphics and more than twice the CPU performance of the current SoCs. Battery life is claimed at 8 or more hours and the chip offers support for both Android and Windows 8.1.
The company has been shouting this – or similar – since January of 2013. If they can’t get the new generation of 22nm Atom chips into actual products by this holiday season, they are basically sticking a consumer shotgun down their corporate gullet and pulling the trigger.
If this is true it would explain the flood of lame, overpriced Atom tablets still oozing onto the market.
Q4 will largely be made or broken by how well both Android and Windows tablet designs based on Bay Trail sell. While initial commentary from the sell-side, as well as the various technical details available, tell me that Bay Trail is likely to be very competitive with the best stuff from Qualcomm (QCOM) and Nvidia (NVDA), success here still depends on sell-through of these designs (from the likes of ASUS, Acer, Dell, Samsung, HP, etc.) in the marketplace.
Well, if the first rumor is correct, the sell-through of Bay Trail tablets will be approximately…zero.