A new survey reveals that most information workers want their tablet to come with a keyboard.
In a study of 1,070 information workers across North America and Europe, Forrester admits that the bulk of tablets on the market are designed to offer “distinctly touch-first experiences” but reckons that it is not the case in the working world.
The firm found that two-thirds of workers prefer a keyboard with their tablet so that they can do things like word processing, email and work with custom apps from their employers.
Over one in three workers (35%) want their tablet to come with a keyboard while 27% added that they would rather have a wireless keyboard.
Another third (34%) said that they would stick to touch-only but only on the basis that they would have another computer for longer typing.
If anything saves Win 8 on tablets – especially Surface – it will be this. People who do real work want the tools they are used to using with the apps they are used to using. Full Win 8 hybrid tablets offer this capability better than any other tablet – and that specifically includes the iPad. It also includes anything running Android, and anything that won’t run Windows legacy apps.
This is a sweet-spot market for Wintel and Surface. I hope they figure that out and start pushing it with better form factors than we’ve seen up to this point.